Highel Holdings Co., Ltd.

http://highelhold.tradekorea.com

Highel is an international housewares company, recognized as a supplier of best-in-category products for your daily needs. Highel was founded in 1991 in Seoul, Korea to import and market quality housewares to Korea. Since its inception, Highel has represented and successfully developed the market for world-class houseware brands, such as Igloo ice coolers, Weber BBQ grills, Intex inflatable accessories, Arc International glass ceramic cookware and TVS frying pans, exclusively as the official agent for the Korean market. Highel established its United States operations in 2001 to source new "best-of-breed" products from the US for export to Korea. Simultaneously, we developed US and European markets for emerging products developed in the Far East. This propelled Highel's success to new levels with tremendous growth of the Lock & Lock food storage container business. In 2006, Highel expanded its horizons by making an entry into manufacturing and marketing with its own proprietary product lines. A strategic alliance with Microban products company enabled Highel to introduce a cutting-edge cutting board with industry-leading antimicrobial product protection. Within a few months after its debut, the Neoflam cutting board has already drawn a tremendous amount of attention from retail industry leaders around the world. Separately, Highel has introduced the innovative Electric Mandoline Slicer which integrates delicate cutting and grating with safety and functionality. Highel's past success with best-in-category products has set a solid background for truly consumer oriented and innovative products that are protected by patent rights and brand value. Ongoing efforts to develop and provide the best products under close collaboration with retail partners will further allow Highel to bring the best products to customers.